About books
It came to my attention, the divergences between reading physical books and digital books, which led me to an interesting journey throughout Giselle Beiguelman’s work, one of the few women in technology, who are providing pioneering media work.
About Giselle Beiguelman
Giselle Beiguelman ( 1962, São Paulo) is a brazilian media artist and researcher. Although relatively unknown in comparison to other key media figures, her work has had an immense influence and impact in digital artists and media researchers.
Back in 1998, people were starting to understand the basics of Internet usage and structure, while Beiguelman was already writing about the machine as a writer, as a reader and as a selector of content. Her work «O Livro depois do Livro» focuses on some of the most important key aspects of digital content management. It also questions and compares them to printed media, regarding the differences of user interactions.
About Digital Content
Within the digital sphere, Beiguelman referred words are being recycled ― “content farms”, for instance, survive from computers which are generating / copying words from other content, in order to improve search engines; this philosophical aspect is quite interesting when we observe the role of the machine, as a learner and a provider.
Some native american tribes believe if someone takes a photo portrait of them, their souls will be stolen by this act, which is in a way like the idea of a machine re-writing content, by copying words, or stealing to create something different. In this constellation, we see a direct relation to Beiguelman’s mention of recycled words.
The bottom line is: do words themselves, hold more than their meaning, do they lose their spirit once they are copied and pasted by a machine ? Does the content lose its quality if a machine is generating and prioritizing the text itself ? The idea of an infinite book could be an interesting outcome of this concept.
Another aspect, Giselle Beiguelman talks about, is how printed books depend on their titles to be picked up by consumers, as opposed to the digital books, which tends to be picked up by its content ― content is king. Authors names, book titles are taking second stage. As a kid I remember often hearing a metaphorical phrase which sad “Don’t judge a book by its cover”, It seem that we needed technological aid to finally fulfill this philosophical issue.
About connectivity
Moreover, Beiguelman points out the fact that digital books are written with hypertext instead of plain text. This feature allows the content to interact, by using links or the notorious ‘share’ and ‘likes’ found on Facebook. These interactions enrich the content, by taking one step further to our personal interests. They enable us to manifest our opinions, by taking action directly with the content.
On the other hand, we find ourselves connected 24 hours a day, chatting, posting, e-mailing. The idea of losing Internet connection, would cause the digital generation to fall into a state of desperation. However, a printed book has no need for battery life or external cables, and a person can immerse within a word or a sentence, and experience the possibilities of wording as well as time, valuable necessity when compared to the fast pace of our digital lives.
By exploring the machine as an interface, Beiguelman focuses on the hardware ― a book or a journal have a clear size and volume, whereas a screen has customizable settings. Furthermore, she describes how we’ve moved from interacting with printed media by using our fingers, then we started using the mouse and keyboard interfaces, and we’re back to using our fingers, this time to interact with tablets.
In my opinion, by moving away from the printed format, not only we are making an ecological rationalization, we are also enabling information to be available anywhere, regardless of location. Another interesting fact is we have moved from scrolling to paging with different digital devices. Scrolling, was the most popular form of text handling due to the speed, but there aren’t enough evidences about this subject to tell if scrolling or paging affects readability performance.
Giselle Beiguelman’s work goes far beyond the issues I’ve pointed out in this short essay, therefore I highly recommend discovering her work, for anyone interested in Media studies.
Question: would this paper be more or less interesting, if you’d to discover it was auto-generated by a machine ?
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